The latest research from communications regulator Ofcom shows that average broadband speeds in urban areas are more than three times faster than those in rural parts of Britain.
Its annual study of home broadband ISP speeds in the UK revealed that the average Internet download rate is now 36.2Mbps (up from 28.9Mbps last year), with uploads hitting 4.3Mbps (up from 3.7Mbps).
For several years the Government has been promising “superfast broadband” defined as download speeds of at least 24 megabits per second (Mbps). It aims that 95% of UK premises will have access to 24Mbps download speeds by the end of 2017. Whether this will be achieved is still unclear.
However, the results of research published by Which? this month have revealed that there is a significant variation between the best and the worst broadband providers in the UK.
BT, TalkTalk, Sky and EE scored poorly for speed and reliability, with the biggest ISPs failing on basic customer service, speed and reliability.
The consumer champion surveyed 1800 people in November and December 2016 and found that TalkTalk and BT achieved the worst scores, with 38% and 45% respectively.
EE and the Post Office each managed 48%, while Sky and Virgin scored 49% and 52%.
Among the top scorers were Zen Internet, with 86%, followed by Utility Warehouse on 81% and John Lewis in third place on 68%.
Only four providers, Zen, Utility Warehouse, Virgin Media and Vodafone, scored more than three stars for speed.
You can find out more about the Which? survey here
Which? has been campaigning for better broadband speeds and has now set up a new, free speed trial tester. Use this link to try it.