Google has announced a major overhaul of Cookies on Chrome

Websites like Google use two types of cookies, their own and third-party cookies.

Cookies are a means of identifying individual users’ activity and interests on a website. Generally, in the EU and UK browsers will be asked to consent to the use of cookies but how many of us actually scrutinise the detail of what information is being collected?

Many third-party cookies are used by advertisers and marketers for their own clients to be able to better target advertising of products or services to website users.

According to a report in the Guardian “third party cookies are being phased out across the board.  … Apple and Mozilla have blocked third party cookies on their Safari and Firefox browsers and Google is doing the same on Chrome by 2023”.

It reports that Google will be using what is called a “privacy sandbox” instead of cookies.

It has also been reported that Google’s plan to limit data tracking of website users will also be extended to its Android-based smartphones.

It remains to be seen whether this move will limit the amount of unsolicited advertising we get in the future – but it will be a while yet given that the deadline for completing this change is 2023.