New Year new website?
December and January are traditionally the time of year when business owners review performance over the previous year.
The next step is developing business and marketing plans for the coming year.
Perhaps the plan is to grow the business with its existing services or products. Perhaps opportunities have been identified to add to the range of what the business can offer.
Whatever the goals the business has set, for them to be successful will mean a fresh look at their marketing.
These days, there is hardly a business that can exist without a website, even if it is the most simple and basic.
Research has shown that potential customers will almost certainly head to the website first if someone has recommended a company for a product or service they are seeking.
So as part of the marketing plan, which can cover every aspect of online communication, from social media to e-newsletters to websites, it is worth considering whether it is time to refresh or redesign your website.
This will be especially important for those businesses who offer services that do not change significantly and frequently as it can be a challenge to keep them at the top of online searches when search engines like Google place a high priority on regular additions to a site when assessing them.
It is also true that designs start to look tired after a few years and can benefit from updating their look, while also making them easier to use.
If you feel it’s time to refresh your website please contact Ross IT, for advice, a quote and to talk through your options.